Markup vs Margin Calculator
Enter your job cost, then type any one of markup, margin, or sell price. The calculator instantly works out the other three, plus your profit in dollars.
Markup vs margin: the one-sentence difference
Margin is your profit as a percent of the sell price, and markup is your profit as a percent of the cost. Same profit dollars, different denominator, which is why a 50% markup is only a 33.3% margin. Charge the wrong one and you quietly give away margin on every job.
Enter your numbers
Your total cost to do the work, before any profit.
Profit as a percent of cost. A 40% markup on $10,000 cost sells for $14,000.
Sell price
$14,000.00
On a $10,000.00 job cost, that is $4,000.00 of profit.
Markup
40.0%
of cost
Margin
28.6%
of price
Profit
$4,000.00
price minus cost
Sell Price
$14,000.00
what you charge
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The formulas, in plain math
- Markup % = (Price minus Cost) / Cost x 100
- Margin % = (Price minus Cost) / Price x 100
- Profit = Price minus Cost
- Price from markup = Cost x (1 + Markup/100)
- Price from margin = Cost / (1 minus Margin/100), where margin stays below 100%
Markup to margin reference table
Every markup percent converts to a smaller margin percent. Keep this handy so you never quote the wrong number on a job.
| Markup % | Equals margin % |
|---|---|
| 10% | 9.1% |
| 15% | 13% |
| 20% | 16.7% |
| 25% | 20% |
| 30% | 23.1% |
| 33.3% | 25% |
| 40% | 28.6% |
| 50% | 33.3% |
| 67% | 40.1% |
| 75% | 42.9% |
| 100% | 50% |
Margin = Markup / (1 + Markup/100). Values rounded to one decimal.
Stop guessing your margins
Kaliun tracks real job costs against your budget in real time, so you see your actual margin on every project, not a guess. Set your markup once and Kaliun does the math on every proposal.
Want the full breakdown? Read the full guide on markup vs margin for contractors.